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Ed Butowsky: Super Bowl Ads Cost Too Much, or Narrow Minded Oversight?

Posted by edbutowsky • 2/11/10
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Has the internet undergone a revival of sorts when it comes to attaining peoples attention? Actually maybe we as a society learned from the 90's Internet boom that it was not enough to have the Internet to play with, but we needed to learn how to harness its power :). Enter Facebook, LinkedIn, Twitter, Websites, eCommerce, Wiki, Blogs, Vlogs, are you catching on? We have entered a revolution of communication, marketing, advertising etc... Social Marketing/Advertising with organic media have become king. No longer are the annual ad wars of the Super Bowl the Red Carpet Affair of the ad community. So if Pepsi can take the initiative to sit out during the Super Bowl, how many others will sit out of equally highly rated events to attain market advantage? PGA, Nascar, NBA, NHL, anyone.. anyone..

Check out my comments I made on Fox News:
www.youtube.com/watch?v=ojdQ8boLyy0

I am curious how the rest of the world perceived the ads...

advertising, ed butowsky, facebook, fox news, internet, linkedin, nascar, nba, nhl, organic media

Discussion Replies

+3 votes

orone (2/11/10)

Revival? I think the internet went through an overhaul. In my business I deal with internet marketing (www.ilisols.com). It took a couple of years there 2000-2002 to get back on its feet and start building up momentum. I think the wave of the future is social marketing/sales using organic media as the vehicle to spread the word.

Can anyone honestly tell me that people dont spend 90% of their day in front of a laptop/pc/smartphone reading what is going on in the world? Newspaper companies that have not switched to the digital age completely are dying b/c no one is buying paper subscriptions. During the holiday seasons one of the key performance factors economist use to gauge health of the economy is weather people go to stores to buy things or do it online... More people buy online, the trend is unfolding.

Ultimately to answer your question about my perception of the ads? I think the last couple of years the ads have gone down hill. Where once you could not wait to see what next was coming in the next comercial, budwieser, coors, fedex, McDonald, any car company ads, is now who cares, and if one did pop up that made you laugh, cry, or think then maybe you paid attention. Nothing more then that, attention, it did not make me go out and buy anything of theirs. Last year it was the FedEx dinosaur, this year it was Megan Fox or Google. Which of those do you think the masses could relate better to. Social Media all the way....

Thanks for the discussion
Orone

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+2 votes

edbutowsky (2/11/10)

Thanks for keeping the discussion going. Good points by the way...

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+1 vote

1stgoonie (2/15/10)

I just commented on this same blog on amplify, just goes to show you the power of the social web!!!!! I wrote on the previous blog about this that I am working with a company in Dallas that has been dissecting this social media and has great ROI with their business.. Great video.. Keep plugging away

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